This campaign was co-created with Andrea Lindzey for our third-year critique. Along with several other OOH and digital elements, it was awarded Best in Show at the 2013 Austin Addys. The work also placed in the District 10 region-wide Addys the same year. Both the print and digital executions are aimed at increasing Wyoming tourism.
Rhea Jemmerson and I put together this campaign for Home Depot's weekly workshops. There are eight post-up images for in-store advertising.
Jenga XXL is a larger-than-life version of the children's concentration game, geared at adults. These oversized prints were written by Mallory Johnson.
This campaign uses liquor bags as inserts in fashion editorial. The smart copy was written by Rhea Jemmerson.